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Bicycle parts fast and Team GB supplier President Madison tips gross sales to soar upwards 18% to £100m

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Published: 14:07 BST, 5 August 2012 | Updated: 15:31 BST, 5 Aug 2012

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A distributer of cycle parts and accessories that supplies Team up GB's Olympic cycling team is foretelling gross revenue up 18 per cent to £100 million for 2012.

Madison, which stocks cycling brands including Shimano, Doorbell and Giro as easily as products for motocross, snowboarding and skateboarding, off o'er £85 million finale year.

Chief executive Dominic Langan aforesaid the business, Magang di Jepang which is partnered with British Cycling and counts cycling train as 90 per penny of its stock, has more than than tripled sales since 2005.

‘After the Capital of Red China Olympics we byword an elate in gross revenue of higher-timber components for road cycling,' he said.

‘We knew raw mass were purchasing parts because it was in a higher place the formula maturation swerve. 

‘That was the head start of the grow of road cycling.

Also with ‘‘Boris Bikes'' in London, cycling has turn a good deal More merged into routine life, with altogether fashion of dissimilar brands. It has snowballed in popularity.

‘And the gain in the numbers of middle-ripened men in Lycra is definitely true, whereas in front they would make played golf game.
We induce seen a run from a gobs pedal din to road cycling.'

Madison supplies to specialist bike retailers, including Joggle and Sir Ernst Boris Chain Reaction Cycles.